Kids who love movies and love to talk about them are being offered the chance of a lifetime! Announced today, KIDS FIRST! has launched a three-month-long nationwide
search for five kids to become official KIDS FIRST! Film Critics. The five lucky winners – who will each serve a twelve-month term as an official KIDS FIRST! Film Critic – will be sent to Red Carpet events and advance film screenings where they will review new family films, interview celebrities, and blog about upcoming films. Additionally, those who enter could have the chance to win a $10,000 college scholarship courtesy of Stepping Stones Entertainment, which will be awarded to the film critic who writes the best review of The Velveteen Rabbit.
“We are very excited about this first-ever Film Critics' Campaign, which ties in directly to KIDS FIRST!’s mission. From the very beginning, we have had kids participating as jurors in our endorsement program but this campaign really takes it to a new level – giving a select group of kids the opportunity to become mini film critic celebrities. And, for one lucky kid, a $10,000 scholarship!,” said Ranny Levy, President and Founder of KIDS FIRST!
The overall focus of the program is to teach children healthy media habits, as well as strong critical thinking, writing and public speaking skills that will stay with them for a lifetime. The KIDS FIRST! Film Critics Search runs through October 20th and is open to children between the ages of six and 15. To enter, applicants must submit both a written and videotaped review of one or more of the seven official KIDS FIRST! Film Critics' Search titles: Tom and Jerry Meet Sherlock Holmes, Diary of a Wimpy Kid, Furry Vengeance, The Twilight Saga: New Moon, The Secret of Moonacre, Jumping for Joy, and The Velveteen Rabbit, which are available for purchase at Toys“R”Us stores, Amazon.com, SteppingStones.com, and most places where DVDs are sold. The Velveteen Rabbit can also be viewed on the Starz Kids & Family Channel.
The top 20 finalists will be determined by public voting of the contestants' videotaped reviews at WonderWorldTV.com, the KIDS FIRST! partner site. A panel of celebrity judges will choose the five winners.
The Search will culminate the weekend of November 12th-14th, during the first ever KIDS FIRST! Film Critics’ Weekend, when the winners will be announced. Families all over America are invited to actively participate by helping to set a world’s record of one million kids “viewing and reviewing” the same film on the same weekend together with a caring adult.
The film, The Velveteen Rabbit from Stepping Stones Entertainment, has been chosen for this record-breaking event. Families are encouraged to view and review this film together and engage in conversation about it, with the goal of becoming active, rather than passive, viewers.
To participate in the KIDS FIRST! Film Critics’ Weekend, families can attend local screenings hosted by film societies and community centers, view the film on Starz Kids & Family Channel, purchase the DVD online at SteppingStones.com or at their local retailers. A listing of local screenings can be found on the KIDS FIRST! website along with discussion guides for all of the search titles.
Industry supporters of The KIDS FIRST! Film Critics Campaign include Amazon.com, Anchor Bay Entertainment, Entertainment One, Simon & Schuster Children’s Publishing, Starz Kids & Family Channel, Stepping Stones Entertainment, Summit Entertainment, Toys“R”Us, Twentieth Century Fox Home Entertainment, Warner Home Video, and WonderWorld Entertainment. Stepping Stone Entertainment is donating a percentage of the sales of the The Velveteen Rabbit Director’s Cut DVD to KIDS FIRST!.
Campaign support also comes from national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million.
For more information about the KIDS FIRST! Film Critics campaign, visit: www.kidsfirst.org of on Facebook at www.facebook.com/KIDSFIRSTFilmFestival
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