Several years ago Lyons resident Gary Peterson was concerned about the safety of his children while they were riding their bikes when visibility was less than optimal. He began tinkering with some ideas, and eventually came up with the “Super Nova Blue” safety bike light.
The small, lightweight, incredibly bright, blue light is mounted on the spokes of a bicycle, and can be see from all directions (360 degrees) at over a thousand feet (more than three
football fields), and makes motorists immediately aware that a bicyclists is in the area. Traditional red, white, or yellow lights could be confused for another motor vehicle. A few years ago, after the proto-type for the light was made, Peterson participated in the Lyons Elementary School’s “Ped & Peddle” program to promote safe walking and bike riding to and from school, and handed out over a hundred of his new safety lights to LES students.
Since that time, Peterson has refined and improved the light, but as with all new products, finding the seed money to get the product to market has been a major challenge. But now, thanks to a world wide online funding platform for creative products called “Kickstarter,” Peterson is hoping to get his “made in Colorado” product to a national, and eventually international market. Kickstarter is an online site, which introduces a particular product, and then invites and allows potential “investors” (you don’t actually get stock in the company, Midnight Sun, Inc., but depending on the level of contribution, you do get gifts, lights, invitations to bike safety seminars, etc.) to get in at any monetary level that they feel comfortable with; from $5 to $1,000 or more. Peterson’s “Super Nova Blue” safety bike light “went live,” meaning people are able to start making contributions as of Wednesday, March 13. You can access Kickstarter and get more information about Peterson and his “Super Nova Blue” safety bike light by going to here.