by Mary Huron Hunter
If you asked either Matt why they do what they do for a living (veterinary medicine) you’d probably walk away from that conversation with one, overriding message; the compassion and care they provide extends from the pets they serve to their families, their family vets, and the communities in which they live and work.
Doctors Matt Booth and Matt Rooney are both veterinarians who live in Lyons. Dr. Booth’s emphasis is emergency and critical care at Alpenglow Veterinary Emergency + Specialty Center (AVSEC) in Boulder. Dr. Rooney’s specialty is surgery at Aspen Meadow Veterinary Specialists (AMVS) in Longmont and at AVSEC.
Veterinary specialists such as Drs. Booth and Rooney are the next step beyond the family veterinarian when urgent care is required or when advanced diagnostics or treatment options are necessary for pets.
And in a community like Lyons, as all across Boulder County, our pets are members of our families and are often given the best veterinary care available, including urgent and advanced care. Having access to the expertise and cutting-edge medicine like that provided at AVSEC and AMVS enables pet guardians to explore and choose from a wide variety of options to diagnose, treat and support their pets’ health and well-being.
And if exceptional medical care was not enough, Drs. Booth and Rooney, along with their business partners and staff, have implemented meaningful social and environmental values in their practices, extending their hallmark of compassionate care to communities and the planet.
“The focus of Alpenglow is not only to provide the highest standard of care to guardians, pets, and family veterinarians, but to also create a work culture that promotes philanthropic action within the community,” says Booth. “At Alpenglow we take pride in supporting non-profit organizations and the animals they serve such as Greenwood Wildlife Rehabilitation Center, the Humane Society of Boulder Valley and Rocky Mountain Rescue. We understand how important support of these organizations is and want to lead the charge in helping these organizations succeed.”
AVSEC is also a supporter of University of Colorado athletic programs and a sponsor of sporting events like the Lyons Outdoor Games.
“We understand how important sports and the university are to the vibrancy and vital energy of a community,” says Booth.
At AMVS, compassionate care is a style of service that doesn’t end at treating animals on a daily basis. Rooney is not only a compassionate veterinary surgeon, but also a passionate advocate for the environment. So much so that when building his new facility in Longmont in 2008, he made a daunting but mindful commitment to building a green facility that ended up being one of the first veterinary clinics in the nation to receive certification from Leadership in Energy and Environmental Design (LEED), green business certification under Boulder County’s Partners for a Clean Environment (PACE) ,and today operates as a zero-waste facility – an extraordinary accomplishment for a medical facility. He is fast becoming an industry leader and is currently lecturing nationally to other veterinarians and architects about how to build and operate a green veterinary clinic.
“Beyond my obvious passion for animals and their health and well-being, it has always been my vision to operate my business in a way that not only improves the quality of life of our patients and their human families, but also demonstrates our compassion for and commitment to caring for the environment,” says Rooney. “Working to certify the AMVS facility under LEEDs was an extraordinary undertaking, but worth every ounce of energy and every penny we’ve invested.”
Saving energy, conserving water, recycling, composting, and using wind power are all ways that AMVS works to reduce its carbon footprint and contribute the well being of the planet every day.
“I feel a business cannot be truly successful without engaging in their local world. It can be so easy to relax into the day-to-day routine, and I have to work on staying conscious of the big picture,” says Rooney. “I believe our success is due, in large part, to being a good neighbor, being a part of the Boulder County community, doing the right thing, and striving to always improve.”
In addition to being environmentally sound, AMVS also focuses on being socially responsible by supporting local businesses and organizations like: 1% for the Planet, Longmont Humane Society, Boulder Valley Humane Society, Greenwood Wildlife Rehabilitation Center, Rocky Mountain Horse Rescue, numerous other animal rescue groups, and local rescue, police and fire dogs.
Booth enjoys Lyons life with wife Jennifer, daughter Ashley, son Blake, and their cat Bobby.
Rooney enjoys Lyons life with wife Andy Torres, daughters Maya and Emma, and their dog Huckleberry.
“We feel blessed to call Lyons home and to enjoy and support this community and its families and pets,” say Booth and Rooney.
At AVSEC and AMVS, practitioners convey compassion and tenderness for those they serve with the intention of promoting healthy living, the end of suffering and pain, and the promise of a new day and future healing to come. They strive every day to do what “Matt”-ers; for pets, people, and the planet.
For more information on AVSEC, go to www.AlpenglowVets.com. For more information on AVMS, go to www.AspenMeadowVets.com.